L'Oreal Dia Color (Dia Richesse)

Dia Color has replaced Dia Richesse
We are in the process of transitioning to the new Dia Color as stock run out of Dia Richesse.

Dia Color and Dia Richesse are intermixable 
By ordering this product you understand and agree you may receive Dia Richesse OR Dia Color depending if the color selected is available in Dia Color or Dia Richesse. There are no refunds or exchanges. 

Dia color is an alkaline demi-permanent gloss colour with no ammonia*. The portfolio includes 100% true-to-tone natural reflects. Formulated with up to 91% natural origin ingredients**, and up to 70% grey coverage. It provides 3x more shine*** and enhances hair vibrancy. The texture is creamy for easy mixing, application, and rinsing. Exclusively for professional use. The end of dull hair is here. WHAT IT DOES: • Provides up to 70% grey coverage • Enhances hair with 3x more shine*** • Lifts up to 1 level with alkaline technology, with no ammonia* • Adds reflect and dimension for all hair types and textures • Enables customizable results with a large intermixable palette of shades from lightest blondes to darkest browns in cool, neutral, and warm tones. DEVELOPER PRO TIPS: You can use any Dia Activateur Developer with Dia color (1:1.5 mixing ratio). For best results, we recommend: • 6-vol. Dia Activateur Developer for soft tone on tone colour deposit • 9-vol. Dia Activateur Developer for standard tone on tone colour and maintenance • 15-vol. Dia Activateur Developer for strong colour deposit and optimal grey blending. For up to 1 level of lift. SERVICE OPPORTUNITIES: • First reflect and shine for clients new to colour • Refresh hair colour for clients looking for low maintenance colour • Grey coverage up to 70% • Add shine to naturally dull hair *No ammonia, for a pleasant smell **Individual shades vary - Maximum ingredient naturality is 92%, minimum is 84% ***Instrumental test vs. previous formula